Publications and presentations

Peer reviewed publications
Zhu, Y. (2019). Social media engagement and Chinese international student recruitment: Understanding how UK HEIs use Weibo and WeChat. Journal of Marketing for Higher Education. DOI: 10.1080/08841241.2019.1633003

Wang, F., Zhang, L., Zhang, P. Cheng, Y., Ye, B., He, M., Guo, H., Zhang, X., Yuan, J., Chen, W., Wang, Y., Yao, P., Wei, S., Zhu, Y., & Liang, Y. (2019). The Effect of Physical Activity on Hospital Service Use and Expenditures of Patients with Coronary Heart Disease: Results from Dongfeng-Tongji Cohort Study in China. Current Medical Science, 39(3):483-492. DOI: 10.1007/s11596-019-2063-x

Zhu, Y. (2019). Open-access policy and data-sharing practice in UK academia. Journal of Information Science. doi: 10.1177/0165551518823174
The PDF can be accessed here: Zhu2019 open-access policy and data-sharing practice in UK academia accepted version

Zhu, Y. and Purdam, K. (2017). Social media, science communication and the academic super user in the United Kingdom. First Monday, 22(11).

Zhu, Y. (2017). ‘Who support open access publishing? Gender, discipline, seniority and other factors associated with academics’ OA practice’. Scientometrics, Vol 111, no2, p. 557-579.

Zhu, Y. (2016) ‘Academics’ active and passive use of YouTube for research and leisure’ in Antonella Esposito (ed.) Research 2.0 and the Impact of Digital Technologies on Scholarly Inquiry. IGI Global.

Zhu, Y. and Procter, R. (2015) ‘Use of blogs, Twitter and Facebook by UK PhD students for scholarly communication’. Observatorio (OBS*) Journal, Vol 9, no2, p. 029-046.

Zhu, Y. (2014) ‘Seeking and sharing research information on social media: A 2013 survey of scholarly communication’.In Rospigliosi, Asher & Greener, Sue (ed.) Proceedings of European Conference on Social Media ECSM 2014, 10-11 July 2014, University of Brighton. Brighton: Academic conferences & publishing international, p. 705-712.

Presentations and other publications

Zhu, Y. (2018) ‘Sustainable Engagement with Chinese students: a longitudinal study of UK Universities’ use of Weibo’, the Annual Conference of the International Association for Media and Communication Research (IAMCR), University of Oregon, U.S., 20-24 June 2018.

Zhu, Y. (2017) ‘Mental health discussion on Chinese Social Media Weibo: two case studies of suicide and depression’, the Annual Conference of the International Association for Media and Communication Research (IAMCR), Cartagena, Colombia, 16-20 July 2017.

Zhu, Y. (2017) ‘Open access policy and data sharing practice in UK academia’, the Annual Conference of the International Association for Media and Communication Research (IAMCR), Cartagena, Colombia, 16-20 July 2017.

Zhu, Y. (2016) ‘Open Science Communication and the academic super user’, Manchester Institute of Innovation Research Seminar Series, University of Manchester, 11 April 2016.

Zhu, Y. (2014) ‘Social Media: the dark side’, A talk at workshop Social media and the internet – All in this together? organised by Association for Research Ethics, University of Sunderland, 20 May 2014.

Zhu, Y. (2014) ‘Open Access Publishing for Academics in Russell Group Universities: a 2013 survey report’, OER14: Building Communities of Open Practice Conference, Newcastle, 28-29 April 2014.

Zhu, Y. (2013) ‘UK academics’ use of social media for scholarly communication: A recent survey report’, A presentation at CCSR lunchtime seminar, University of Manchester, 12 November 2013.

Zhu, Y. (2013) ‘How PhD students use social media to help their research development’, Higher Education Development Association, University of Oslo, 17 April 2013.

Pearce, N. and Zhu, Y. (2013) ‘Use of Weibo by UK universities and Chinese students: A study of intercultural micro-blogging’, Twitter and Microblogging: Political, Professional and Personal Practices Conference, University of Lancaster, 10-12 April 2013.

Zhu, Y. (2013) ‘Open access data and resources on the social media’, ‘Changing the Learning Landscape – Open Practice in the Social Sciences Workshop’,The Higher Education Academy, 22 March 2013.

Zhu, Y. and Procter, R. (2012) ‘Use of blogs, Twitter and Facebook by PhD Students for Scholarly Communication: A UK study’, China New Media Communication Association Annual Conference, Macau International Conference, 6-8 December 2012.

Zhu, Y. (2012) ‘Why I use mixed-methods to research scholarly communication and academic use of social media’, Methods Fair 2012, University of Manchester, 10 October 2012.

Zhu, Y. (2012) ‘Shall we use social media for our research?’The Co-Production of Knowledge Symposium, University of York, 18-20 July 2012.