About Yimei

I am a lecturer in School of Media, Communication and Sociology, University of Leicester. My expertise is survey research and studying social media. I enjoy doing empirical research and using various quantitative and qualitative methods. My research is very interdisciplinary across sociology, information science, health, communication and marketing.

I love teaching and speaks Mandarin. I currently manage Weibo and WeChat account for my school. I previously worked on two projects creating and maintaining accounts for two UK universities (Durham University and Aston University) on Chinese social media Weibo since 2012. I was successful getting both accounts verified and helped the two universities engage and interact with prospective and existing Chinese students.

Outside work, I love travelling, hiking, outdoors, scuba-diving, badminton and hip-hop music. I’ve travelled to over 40 countries.

My other homes:

Facebook: Yimei Zhu


University Website: http://www2.le.ac.uk/departments/media/people/yimei-zhu

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